what we offer
Our Flexible Approach is Your Strategic Advantage
We take great pride in our commitment to flexibility and collaboration with our owners, recognizing that each property is truly unique with a distinct set of requirements.
We simplify hotel franchising with our consultative and collaborative approach combined with a commitment to ongoing support. Our personalized and consultative method begins by providing flexible contract terms including a very competitive fee structure and owner-centric Property Improvement Plans tailored to your unique vision and goals.
Our team stays engaged during the entire conversion process, providing significant advantages and services to franchise owners. This ongoing assistance, which goes beyond the property’s launch, guarantees your future Coast Hotel will provide competitive returns on your investment.
Flexible | Simplified | Personalized | Owner-Centric
Our Commercial Strategy is designed to drive revenue and maximize your hotel’s profitability
As the driving force behind our brand's affinity, revenue generation, and customer advocacy, Coast Hotels Commercial Strategy is pivotal in realizing your long-term and sustainable growth objectives.
Our dynamic team of commercial strategy specialists consistently delivers exceptional returns for our franchise owners while fostering brand affinity, loyalty, and advocacy. Through strategic demand generation, revenue performance and promotional strategies that harness the power of our direct channels and distribution partners, forward-thinking national sales tactics, and pioneering strategies in AI-supported Search Engine Marketing, we drive sustainable growth for your properties.
Directly From Our Franchisee Family
Emma McDonald
General Manager of Coast Tsawwassen Inn, Delta, BC
“Coast Hotels and their Revenue Management Services team have been invaluable partners. Thanks to their expertise and guidance, we've experienced remarkable financial growth. Reflecting on the results we’ve achieved by utilizing this service, I consider this partnership as one of the most impactful choices we’ve ever made. The success stems largely from the straightforward setup and seamless initiation made possible by the Coast Hotels Revenue Management Team. We have relied on this service for many years now with great success. There is nothing I would change about it.”
The Downtown, a Coast Hotel
Dawson City, YT, Canada
How We Delight Our Guests
At Coast Hotels we provide a stay you can trust, by delighting guests with friendly service and a Refreshingly Local™ experience at a network of unique hotels.
Delighting guests is the cornerstone of our brand promise. We consistently gather and monitor feedback from our guests using our post-stay Guest Survey system and our best-in-class Online Reputation Management platform. This allows us to discern what our guests value the most, enabling us to foster customer loyalty and advocacy. By understanding and addressing their needs, we drive sustainable growth for our franchise owners.
Our goal is to blend authentic local experiences with consistent standards, focusing on a number of specific Brand Touch Points that our guests tell us they care about the most. This guarantees our brand remains distinctive in today's competitive market.
Coast Hotels Director of Brand Engagement plays a pivotal role as a primary resource for our franchise properties. Collaborating closely with our franchisees, they ensure the seamless implementation and consistent delivery of our Brand Touch Points, fostering a cohesive brand experience across all locations.
85%+
Online Reputation Brand Score
103%+
Online Competitive Quality Index™ Brand Score
90%
Likelihood to Return
Brand Loyalty Score
Coast Hotels offers hotel owners leading technology systems to improve internal processes and enhance guest experience, alongside central purchasing for cost savings, making our brand the preferred choice for maximizing operational efficiency and profitability.
How We Drive Operational Efficiency to Reduce Your Costs
Backed by the purchasing strength of our properties, we have established long-term relationships with technology vendors, hospitality suppliers, and manufacturers. Leveraging our negotiations for optimal pricing empowers our franchisees to efficiently manage operations, minimize costs, and deliver exceptional guest service.
Utilizing best-in-class cloud-based technology systems is pivotal in driving operational efficiency, reducing costs, and consistently improving the guest experience. From an advanced hotel property management solution, a custom branded hotel website with high-converting landing pages integrated with a robust booking engine, and an intuitive Customer Relationship Management system, to an optional Online Reputation Management platform, our technology strategy’s objective is to drive topline revenue, increase guest satisfaction and improve your hotel operations.
Our central purchasing department negotiates preferential and volume discounted pricing, ensures effective onboarding and training, easy e-procurement access to stocked items, and provides regular spend visibility reports. Additionally, any vendor rebates will be equitably distributed among our properties in proportion to their purchases, thereby optimizing benefits for all stakeholders.
Our Coast Rewards™
Loyalty Program
Designed to drive advocacy, reduce acquisition costs, and enhance the lifetime value of guests, our innovative Coast Rewards loyalty program is instrumental in boosting brand recognition, fostering deep engagement, and fueling revenue growth.
Coast Rewards Members stay more, spend more, and book through our direct and lowest-cost channels. From the instant guests join our loyalty program, they begin accumulating points that can be exchanged for a range of enticing rewards, including complimentary stays, room upgrades, travel packages, thoughtfully curated gifts, and eco-conscious merchandise in alignment with our dedication to sustainability. In addition, we offer our Members the option to accumulate points with Aeroplan®, Alaska Airlines Mileage Plan™, or More Rewards.
