How It Works

Coast Metro Vancouver Hotel
Burnaby, BC, Canada

Hotel Franchising Simplified

One Brand – One Focus, our simple and owner-centric strategy combined with flexible contract terms and a very competitive fee structure means we consolidate our strength in brand coherence and singular direction.

Our One Brand – One Focus strategy allows us to provide franchisees with a clear and effective roadmap for success, and limit any brand dilution within a unified brand ecosystem. Choosing Coast Hotels as your brand partner means you’ll be part of a growing network of properties tied together by sophisticated systems, processes, and tools, which allows us to help your hotel maximize revenue, profitability, and market share.

We prioritize collaboration and inclusivity in our process, working closely with current franchise owners to safeguard and protect their territories. Joining Coast Hotels not only opens up ample new franchise opportunities but also provides a valuable first-mover advantage. Our commitment to preventing brand dilution and brand bloat ensures a strong and focused brand experience for all franchisees.

our approach

Just because you’re in business for yourself doesn’t mean you have to be in business by yourself. We support you every step of the way.

Our team stays engaged during the entire conversion process, providing significant advantages and services to franchise owners. This ongoing assistance, which goes beyond the property’s launch, guarantees your future Coast Hotel will provide competitive returns on your investment.

Directly From Our Franchisee Family

Michael Hale
Chief Executive Officer of Northern Vision Development (NVD), Whitehorse, YT

“Transitioning our independent hotels to Coast-branded properties was a seamless process, thanks to Coast Hotels unparalleled flexibility and understanding of the unique characteristics of each destination. Their approach to Dawson City—a community deeply rooted in its culture—was nothing short of exemplary. Coast Hotels commitment to maintaining the essence of the locale while seamlessly integrating its brand is commendable. From operational support to strategic guidance, Coast Hotels provided us with the systems, tools, and resources necessary for success. Coast Hotels engagement, flexibility, and sensitivity to destinations with strong cultures make them the ideal partner for any franchisee looking to thrive in today's competitive hospitality landscape.”

 Frequently Asked Questions

  • Not necessarily. An experienced hotelier may indeed be able to set up and manage their establishment faster due to their prior knowledge and skills. Yet, if you come from a different background, it is still possible to succeed as a Coast Hotels franchisee. Our experienced and dedicated team will provide the necessary services, tools, and guidance to ensure you are set up for success. The key is to focus on the following aspects:

    • Ensure the guest is the primary focus, delighting guests with a friendly, warm, and consistent experience

    • Encourage your Ambassadors to be respectful, easy-going, real people who understand the importance of maintaining a high level of flexibility so that every guest feels at ease, welcome, and relaxed

    • Provide superior service, and open inviting spaces, clean, comfortable, and restful rooms, and great amenities

    • Stay engaged with our team

    Many owners also choose to engage our hospitality experts to manage their property for them, driving revenue and guest loyalty. Our dedicated hotel management team has the experience, talent, and culture to maximize the value of your hotel.

  • At Coast Hotels, we welcome owners with hotels of all sizes! Our approach is flexible and accommodating, as we tailor our support to suit the specific needs of your community and market. You'll find a diverse range of hotels in our portfolio, from cozy 30-room establishments to larger properties with up to 300 rooms.

  • Coast Hotels enhances your property by aligning it with a well-respected and distinct brand. Choosing Coast Hotels as your brand partner means you’ll be part of a growing network of properties tied together by sophisticated systems, processes, and tools, which allows us to help your hotel maximize revenue, profitability, and market share. Our Likelihood to Return brand score consistently exceeds 90%.

  • At Coast Hotels, we provide a range of comprehensive services to our franchisees. Respected industry-wide, our highly experienced, visionary, and diverse leadership team is committed to a collaborative approach and together with their teams provides expertise in strategic planning, hotel development, commercial strategy, marketing and communications, revenue performance and distribution, sales, people & culture, operational excellence, brand engagement, finance, purchasing, and technology. For more information, visit WHAT WE OFFER.

  • Complete this short form and a member of our Development Team will get in touch with you to discuss your opportunity. Alternately, contact our Hotel Development Team directly for your personalized proposal.

  • Absolutely. We offer a comprehensive brand onboarding and training program to ensure you and your team are fully equipped to drive more profit to your bottom line and maximize the value of your asset. In addition, we offer one-on-one onsite or virtual franchise performance consultations and regular brand engagement calls, informing our owners and operators of the latest brand initiatives and opportunities. For more information, visit WHAT WE OFFER.

  • Coast Hotels has low initial start-up fees, making your transition to a Coast Hotels property effective and easy. You will find that Coast Hotels delivers programs at a fraction of the cost that other hotel brands charge.

    Each month we charge a marketing fee that helps fund brand marketing, a reservation fee that is more than competitive, a revenue management services fee that covers our cost for the revenue optimization services selected, and a royalty fee that helps cover our overhead. If you select Coast Hotels as the management company of your property, we include a monthly management fee. For your personalized proposal, contact our Hotel Development Team.

  • We work with our franchise owners to create customized solutions that capture share and optimize profits. From technical support to strategic recommendations regarding inventory, pricing, and OTA management, Coast Hotels revenue management approach addresses the unique needs of each property. Our team of experts leverages sophisticated forecasting systems and tools to execute optimal pricing and inventory management strategies that optimize your hotel’s top-line revenues. For more information on our Tiered Revenue Management Services models and costs, contact our Hotel Development Team.

  • As hotel owners ourselves, we approach each conversion with an owner-first mentality, applying our unique consultative approach and a commitment to collaboration rather than a rigid prescriptive franchise model. We offer flexible contract terms and flexible Property Improvement Plans (PIPs), embracing the uniqueness of each property. For your personalized proposal, contact our Hotel Development Team.

  • Most of our hotel additions are executed and opened in 90 days, pending agreed-upon Property Improvement Plans.